Strategy and digital behavior

We measure the use of digital environments or services, and develop strategies to improve the Experience of Users (UX) and Clients (CX)

With the goal of improving our clientes ROI and increase the satisfaction of their customers, in Fusiona we pay special attention to the behavior of users or consumers in the digital world.

We have an Usability Lab where we study the interaction of consumers against an interface and identify the gaps that make it difficult to obtain the expected results.

Learn more about the work of Fusiona's Digital Strategy and Behavior area and how we can help you:

The success of innovation requires much more than creative ideas. That is why, in Fusiona we work together with the different stakeholders of each project to develop viable proposals that consider both technological and business constraints, such as time and budget, in order to avoid disagreements or unexpected obstacles. Clearly identifying constraints helps us to have a useful starting point to give greater attention, clarity and understanding to the design process.

Here are some methods we use to work with this need:

  • Kick-off Meeting
  • Interviews with stakeholders
  • Interviews for Sale and Support
  • User Interview
  • Sociability of results (support to "Management of Change")

User research is a great way to learn from your competition. You can easily run user tests on the products or services of your competitors to find out what things they are doing well or at which points users rely more on them than on your company. You can also find out with whom users are already doing business with, and why they like working with them.

Here are some methods we use to work on this need:

  • Competitive analysis
  • Benchmark
  • Group Interviews
  • Workshops

Many projects already developed fail and one of the main reasons is the lack of acceptance and adoption by the users. By focusing on their real needs and the search for feedback, we can increase the chances of acceptance and adoption of a product, reducing the risk of building something wrong or that no one will eventually use.

Here are some methods we use to work on this need:

  • Consumer journey
  • Surveys
  • People and Scenarios
  • Field studies (ethnography)
  • Accessibility assessment
  • Collaborative Design
  • Usability studies
  • Semantic differential

User Experience (UX) helps reduce the development time of a project, defining requirements in advance, avoiding unnecessary iterations, unexpected changes in the user interface (UI) or other modifications that in later stages are too expensive to implement or appear too late to be applied. Including the user helps to improve decision making and prioritize development tasks.

Here are some methods we use to work on this need:

  • Card sorting
  • Usability studies (with quantitative data and qualitative insight)
  • Eye-tracking
  • Information architecture
  • Interaction Design and User Interfaces

What problems are your users constantly experiencing? How many hours does your team spend responding to those problems?

When we perform usability tests we proactively detect these problems and use these findings to correct future designs. This way we can drastically reduce the burden of your support team and often save thousands of dollars.

Here are some methods we need to work on this need:

  • Interviews to Support and Sales areas
  • Card sorting
  • Usability studies (with quantitative data and qualitative insight)
  • Eye-Tracking
  • Information architecture
  • Interaction Design and User Interfaces

User Experience (UX) research is a great complement to A / B testing and metrics analysis: it helps us understand why customers behave as they do and make design or marketing decisions that improve conversions.

Doing user research gives us a real perspective on how to improve conversion rates. We can find out where users are frustrated, where they have trouble understanding the offers made to them and what prevents them from converting. With this, it is possible to implement rapid changes to your design and achieve the goals set for your business.

Here are some methods we use to work on this need:

  • A/B Test
  • Eye-Tracking
  • Digital metrics analysis
  • Usability studies (with quantitative data and qualitative insight)
  • Consumer Interviews

Customers who have a positive experience are more likely to continue using their products and become brand promoters. Investing time and resources in Customer Experience (CX), not only in a good design, but throughout the relationship that the user has with your company, will help reduce churn and increase loyalty. In this case the measurement of your NPS (Net Promoter Score) could be a good point to begin to answer: How likely is it that your customers recommend your company or service to a friend?

Here are some methods we use to work on this need:

  • Surveys
  • User or customer interviews
  • People and Scenarios
  • Digital behavior analysis
  • Workshops
  • Collaborative Design
  • Consumer journey
  • Field studies (ethnography)
  • Semantic Differential

Success stories

We help you meet your goals

Do you want to know more?

Contact us and we will solve your doubts